As AWS built out the Juniper Partner Advantage program in 2016, they found that customer demands were changing and our channel partners were reshaping their business models to address those changes. To account for these changes in partners’ business models, they’ve created new categories within the Elite level of the Juniper Partner Advantage program.
These new categories enrich the Elite partner tier, which is their highest, most operationally sophisticated partner level. Adding new categories within the tier allows them to place partners at the optimal part of the program that works best for their business needs. This segmentation provides partners with the opportunity for continual growth and development, especially when it comes to working with new or emerging technologies and business models.