Today, the Microsoft Australia Partner Conference (APC) 2016 kicks off on the Gold Coast.
As the new Director of Microsoft Australia’s Small, Mid-market Solutions and Partners (SMS&P) business, Mark Leigh would like to extend a warm welcome to all the delegates attending APC this year.
APC As it Happens is a new digital experience and it’s perfect for people like Mark Leigh, who can’t be at APC in-person. Essentially 50+ speakers will be posting their insights and reflecting on what they’re learning and hearing through the course of the conference. As their goal is to make APC the best forum for exchanging ideas, I’m looking forward to seeing APC take on its own digital life and extend its reach beyond the venue’s walls.
Shared understanding strengthens our community. And shared goals build our future success. This week is an opportunity to create both. With the backdrop of digital transformation, there’s a great line-up of speakers and sessions designed to spark ideas, learn more and create debate.
In short, the content at APC 2016 has been forged from the realities you are facing and the opportunities for business growth. Microsoft’s partner strategy for this year has been driven by the same principles.