You are here

Creating a collaborative channel

Usually at large-scale vendor conferences, when the channel masses converge to take over an entire North American city, the focus lies with one leading visionary.

Generally, it’s the charismatic CEO issuing a much needed rallying cry, or perhaps the boisterous second in command cutting the competition down to size.

Yet in Toronto, at the 2016 Microsoft Worldwide Partner Conference, the 16,000 partners in attendance fixated on those sats in the seats alongside, assessing ways in which to utilise an expanding and ever-changing ecosystem.

“As a vendor we’re always finding new ways to cultivate partner to partner connections,” said Goldie, speaking to ARN on the ground in Toronto, ahead of the vendor's 2016 Australia Partner Conference in Gold Coast on September 5.

“There’s an appetite for partners to find synergies between different businesses and areas of working together.”

With a digital agenda luring a new breed of partner to Microsoft’s flagship channel conference - including 40 percent first time attendees - the idea of working together now takes precedence over going it alone, as businesses forge mutually beneficial relationships to address changing customer demands.