Gartner states that “application delivery controllers are a key component within enterprise and cloud data centers to improve application availability, performance and security.”
They then state that “the market is in a state of flux, with a growing divergence between the needs of traditional I&O and application-centric personnel”.
The industry is pivoting to software and organizations are investing in data center technologies to provide automated, software-defined infrastructures that can traverse on-premises and cloud-based environments.
As customers’ needs are changing to support workloads in the cloud, Citrix believes they are in line with the needs of the market in support of bimodal IT and software-based solutions.
In the 2016 Magic Quadrant, Citrix placed furthest for completeness of vision which they believe is largely due to their clear strategy and roadmap to support containerized and micro services application delivery infrastructures, as well as their focus on cloud and virtualized infrastructure.