Social Media

Myrtec specialise in developing social media strategies for businesses seeking to integrate social media into their marketing and business strategies. We provide a range of consultation, training and implementation services that focus on the correct and beneficial use of social media as a way for your business to interact with, and influence, your past, present and prospective clients.

Our focus is not on how many different platforms (Facebook, LinkedIn, Twitter, YouTube) you can cover with the least amount of effort, but rather which current platforms would best suit the needs and future plans of your business. We believe it is in your best interest to focus on the specific social media platforms that will effectively reach your target market, rather than attempt to use every available medium.

Consultation

Myrtec offer a range of consultation services for businesses in the area of planning, implementation and evaluation of social media marketing strategies. An integral part of this consultative process is a situational analysis that includes detailed reports on specific social media platforms, your competitor's activities, strategy definition, trend reporting and planning & implementation guidelines. Through this analysis, we are able to determine the social media platform that will best suit your business, as well as identify potential benefits.

We pride ourselves on taking the time to explain the nature of social media and what it means for your business. We often see businesses using social media simply because it is ‘free’, yet they are unable to manage or maintain the pages they have created. When social media pages become stagnant or filled with spam, it is more detrimental to your business than not using social media at all.

Myrtec have the expertise to help your business create a social media presence that will help you engage with clients, demonstrate expertise and build a reputation that extends beyond the online community.

Training

With a qualified training expert on staff, Myrtec can provide your staff with the knowledge and skills to manage and maintain your social media implementation. This is a key area of importance to ensure your social media activities don't fail after a short period of time.

Areas covered during social media training include:

• content creation methods and styles
• how to update your online content
• appropriate ways to handle feedback (positive AND negative)
• managing the time demands of social media

As part of our training strategy, we strongly recommend that your business has an adequate Social Media Policy. Not to be confused with a general Internet Use Policy, a Social Media Policy is specific to the use of social media. This policy aims to maintain integrity and professionalism of the organisation when engaging in the highly interactive social media environment. Myrtec can train your staff to your specific Social Media Policy, or we can develop a policy on your behalf.

Implementation

Myrtec can assist with your social media implementation to ensure your online presence is effective and hassle free. We provide services including the setup and configuration of multiple social media platforms, guides on how to update your social media content and launch checklists which can greatly aid in your preparation to integrate social media into your business processes.

Myrtec can evaluate your social media strategy, with regular reporting intervals recommended for businesses engaging in this form of online marketing.

Social media platforms are highly interactive environments where users have a high expectation from businesses to provide good quality content, timely and satisfactory responses to their enquiries and minimal direct advertising. Myrtec's tailored implementation strategies can help your business generate a high standard of content to ensure the effectiveness and growth of your social media network.