Myrtec have recently released a white paper that compares running an internal IT Team...
With more and more people taking to the Internet in their day-to-day lives, online marketing is becoming an essential marketing and advertising avenue for most businesses. At Myrtec, we provide online marketing services to meet the individual needs of our clients and their target markets.
Whether it be using an interactive blog to boost your search engine optimisation, or setting up a customised pay-per-click advertising scheme in Google or even an email marketing campaign, we have the expertise to help your business advertise its presence in a way that is effective and generates a return on your investment. Myrtec can help you create effective online marketing campaigns that are designed to market your business and it's products and services to specific demographics or target markets. This can greatly increase your chances of attracting new clients for your business.
The key to online marketing is a shift away from direct selling towards quality and relevance of content. Myrtec's key focus areas (listed below) are aimed at improving your online presence, as well as marketing your products and services without turning potential clients away by using out-dated marketing methods.
Search Engine Optimisation (SEO) refers to the strategies used to improve the likelihood of your business being discovered via a search engine. Search engines are often the first tool people use when they are searching for a product or service on the Internet. As a result, an increasing number of businesses are investing money and time in SEO activities to help boost their ranking on these search engines. Myrtec's SEO experts offer a comprehensive range of consultative and technical services to manage your website's SEO and improve your online visibility.
Search Engine Marketing (SEM) is a way for your business to increase its visibility in search engine result pages. Myrtec have experience in a range of SEM campaigns designed to advertise your business through various methods such as paid placement (pay-per-click), contextual advertising (targeted advertising) and paid inclusion (sponsored links).
Myrtec can manage your online advertising campaigns to specifically target demographics and markets that meet your business needs. We can also provide services to analyse and report on the progress of your SEM strategies, as well as your competitor's activities.