Google has been offering public cloud services for several years now, but the company has continued to lag behind Amazon and Microsoft in customer growth.
Under the leadership of VMware co-founder Diane Greene, who serves as the executive vice president of Google Cloud Enterprise, the tech titan has focused harder on forging partnerships and developing products to appeal to large customers. It has added a number of key customers under Greene's tenure, including Spotify.
One such win is Evernote, which announced Tuesday it would be migrating its service away from its private data centers and to Google's public cloud. When Evernote was looking for a public cloud provider, the company was interested in not only the base level infrastructure available, but also high-level machine learning services and services for building machine learning-driven systems, said Anirban Kundu, Evernote's CTO.
Tools like Google's Cloud Natural Language API, a service that helps parse human language into something that a program could understand, were a major draw for Evernote. In fact, those high-level machine learning tools were enough to knock Amazon Web Services -- often considered the leading public cloud platform -- out of contention for Evernote's business.