Adobe Systems announced the cessation of their Creative Suite application to give full...
At Myrtec, we work collaboratively with our clients to develop innovative strategies to drive business and sales growth. Our consultants have the tools and expertise needed to help organisations foster this growth, and we are committed to finding new and effective ways of doing business.
Online marketing uses a broad range of internet technologies to enable your business to engage in two-way communication with existing and prospective clients. Methods such as search engine optimisation, social media marketing, email marketing and pay-per-click advertising provide your business with the opportunity to capitalise on the world’s fastest growing marketing channel.
Online marketing provides a low cost alternative to traditional marketing, and a well-formulated Internet strategy has the potential to yield a significantly higher Return on Investment (ROI) than more conventional mediums. With immediate and easily measured results, an online marketing strategy can be adjusted on an ongoing basis, allowing you to make corrections and fine-tune results.
Customer Relationship Management
Customer Relationship Management (CRM) involves the use of technology to manage and maintain the information and interactions your business has with its clients. CRM software extends beyond sales management and, when used effectively, can help your business to acquire new clients, reduce the cost of service and improve client satisfaction. By capturing and analysing client information, your business can streamline the sales, marketing and support processes to achieve higher sales productivity. CRM software also has the potential to support a mobile sales force by improving the accessibility of information outside the traditional office environment.
Electronic commerce (e-commerce) refers to the buying and selling of products online, and encompasses business-to-business and business-to-consumer transactions. With low set-up and overhead costs, e-commerce is an effective way to foster business growth while minimising costs. E-commerce allow you to conduct your business without the barriers of time or distance, as an e-commerce website is available for business 24/7 to an international audience. This level of accessibility can potentially open up new markets or segments, and reduce the resources required to complete current business processes.