An Internet sensation

It never ceases to amaze me the type of blogs, videos, photos and jokes that become Internet sensations. Often, it's the most mundane topic that takes us all by surprise and attracts millions of hits online.
 
Such is the case for a little blog called 'Never Seconds', described as 'One primary school pupil's daily dose of school dinners'. Boring? Not to over a million people who visit the site for the daily update of Veg's school lunch. He's called Veg because his dad thinks he should call himself Veritas Ex Gustu, meaning 'truth from tasting' in Latin.
 
Each blog includes a rating scale including criteria of how many mouthfuls it took to eat and how many pieces of hair he found in the meal. Veg's avid descriptions and photos are accompanied by a few pearls of wisdom about life in general. 
 
Here's one of my personal favourite entries:
 
Things don't always go right. I know this because I still fall off my bike, not often but it does happen when I am trying something really tricky. Today the menu ordering system was so confusing it went wrong. I ordered an enchilada but I got a sausage and bean pitta pocket. 
 
​The blog has attracted the attention of celebrity chefs including Jamie Oliver. It now features 'guest lunches' where students from around the world submit photos and commentary on their school lunches. The blog's success even took Veg by surprise:
 
Whilst I was having my tea my blog went through 1 million hits! I didn't see it but Wrae sent me a photo showing the counter so I haven't missed out, thank you Wrae. When I started writing this I thought only my family and friends would see it so it's amazing so many people have visited and you all care about school food.
 
What amazes me about this example is that a Scottish primary school boy has achieved what marketing gurus around the world try to accomplish every day. 
 
Anything is possible. 
 

Alison Hough

Operations Manager

Alison is a senior consultant in the field of training & development and change management. Alison's wealth of knowledge and practical experience is based on over ten years experience in leadership and training roles with both private and government organisations.

Alison holds a Bachelor of Training and Development degree from the University of New England as well as industry certifications.

Contact Alison directly by emailing alison.hough@myrtec.com.au