9 Reasons to Build Your Business in LinkedIn

LinkedIn is one of the most popular social media sites amongst business people, with many accessing the platform via smartphones.

LinkedIn primarily serves as an online CV or resume for professional business people and a portfolio site for most companies or groups. It is an ideal place to connect with other professionals with shared interests, or to reach out to potential customers. As such, it is essential that you build your profile and network as best as possible.

An article in the Dynamic Business blog, written by Fred Schebesta outlined the top 9 reasons on why you should start spending more time in LinkedIn:

1. Get connected with LinkedIn Today

This is a LinkedIn feature that showcases news and articles by topic. You can utilise this in sharing the latest news in your business or profession.

2. Search Status

Use this tool to search precise topics related to your business. Using this feature will also enable you to have specific important updates delivered to you directly via email.

3. Skills and Expertise Feature

Filling out this feature properly will enable you to find like-minded individuals and at the same time, will help you to find people with a skill set you may be looking for in your business.

4. Custom Business Page

In LinkedIn, you can also create a custom business page for your business. This business page will allow you to feature your services or products as well as the achievements or other essential information that you think is worth sharing to the public or your network.

5. Industry Groups

Just like facebook, joining groups related to your interests or business is helpful in expanding your network.

6. Customised Profile URL

Make sure that upon signing up, you change your own URL to something easy to remember. It is much better to use your name in the URL if it's for your profile or use your business name if it's for your business page.

7. LinkedIn Signal

Utilising this feature enables you to find out who is talking about your favourite posts, topics and products.

8. Expert Advice Feature

Here you can ask for answers or advices to your questions and have these solutions delivered to your LinkedIn inboxes.

9. LinkedIn Advertising

In LinkedIn, paid advertising is available as a means to market your products and services. Generally speaking, LinkedIn advertising has a great ROI than similar advertising campaigns on platforms such as Facebook.